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How to Improve Tourism Visibility & Create Boutique Homestay

2019-04-19

On April 12, Chenzhou held a working meeting of the Coordination and Promotion Group on Economic Development and Construction of Boutique Homestay and the Leading Group on Tourism and Cultural Industry Development in 2019. Liu Zhiren, Municipal Deputy Party Secretary and Mayor, attended the meeting.

 

Why did the meeting start? Liu Zhiren said that the meeting was mainly about how to improve the visibility of tourism and create boutique homestay, so as to continuously enhance the influence and competitiveness of Chenzhou's tourism and cultural industry.

 

The development of the city's boutique tourist homestay in 2018 was listened at the meeting and Leading Group and Coordination Promotion Group members made a discussion on the drafting process and main contents of several documents, such as "Chenzhou Tourism Marketing Three-Year Action Plan (2019-2021)". The relevant leaders also expressed their views and opinions.

 

Tourism is a typical image industry and eyeball economy, and we must carefully do a good job in tourism publicity and marketing planning, and accelerate the transformation of tourism from image display to brand marketing. Liu Zhiren said that Chenzhou has lucid waters and lush mountains with rising tourism attention and reputation. We should seize the opportunity to organize and carry out multi-form, multi-level and multi-field tourism promotion activities, so that Chenzhou's tourism will go to all parts of the country.

 

Homestay is a new form of business and a new way of life for tourism, leisure and vacation. At present, Chenzhou presents a pattern of boutique tourist homestay with the core around the Dongjiang Lake, developing in Mangshan, Feitian Mountain, Yangtian Lake and other plates. "The first thing is to develop the existing resources and do a good job in guiding of the government." Liu Zhiren pointed out that it is necessary to highlight the unique personality, do differentiated and diversified homestay, and always run through the concepts of region and nostalgia; promote integration and development, break away from the original simple use of accommodation, and integrate more into local culture to develop surrounding industries; strengthen ecological awareness, adhere to ecological priority, and put the concept of "Lucid waters and lush mountains are invaluable assets" through it, so that tourists can deeply integrate with local life; attach importance to personnel training and let professional people do professional things.

 

Liu Zhiren also stressed that we should strengthen coordination, strengthen factor guarantee, optimize market environment, strictly implement the work, and form integral resultant force, so as to promote the development of cultural tourism and homestay industry towards a deeper level, higher quality and better supply, and make positive contributions to the final battle of poverty alleviation and the victory of a well-off society in an all-round way.

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